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FOX, FIELDS APPEAR IN BLACK HAIR DOCUMENTARY: Film from SoftSheen explores drama surrounding black woman and their hair.
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(February 15, 2006)
*Vivica A. Fox, Kim Fields and Ella Joyce are among the celebrities who appear in the documentary “My Nappy Roots: A Journey Through Black Hair-itage,” a film exploring the feelings black women have about their hair.
The project, from executive producer and director Regina Kimbell, takes an unprecedented look at the love/hate relationship and conflicting emotions black women have about "mane-taining" their esteem in a society that does not value natural black hair as the traditional beauty standard. The film also unveils how black women today embrace and celebrate the uniqueness that is their hair.
The film’s sponsor, SoftSheen-Carson, will present a New York screening at the Directors Guild Theater, 110 West 57th Street, on March 29. The reception will be held from 5:00-6:30 p.m. followed by the screening and discussion from 6:30-9:30 p.m.
As a component of the film's screening, SoftSheen-Carson will begin the conversation for heart-felt dialogue among women; inviting them to share their "hair stories" and experiences with each other around the world through it's Our History. My Hairstory! promotion. From Jan. 15 through Feb. 28, consumers will be invited to tell their "hair story" and send their submissions to Our History. My Hairstory Contest, P.O. Box 1940, Eglin, Illinois 60121-1940. Five finalists will win an all-expense paid trip to the New York screening of the film to compete for the grand prize trip for four to Senegal, West Africa where our hairstory began.
Consumers can receive a free 20-minute DVD preview of the film when they purchase Optimum Care Relaxer in January and February.
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