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February 22, 2006 Portland band says they won't Hummer a tune for GM
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PORTLAND, Ore. - A Portland rock band says it turned down
an offer for the right to use their song in a commercial for the
Hummer.
The Thermals say they were offered $50,000 for the
right to use their song "It's Trivia" in a commercial for the
sport utility vehicle.
But lead singer Hutch Harris says the answer was easy - NO.
GM later offered another band $180,000, but Trans Am of
Washington, D.C., also said no.
Lyle Hysen of Bank Robber Music, a licensing group that pitches
songs to film and TV production companies, says the Hummer is a
tough sell.
Some bands tell him they'll do almost anything for money -
except a Hummer commercial.
(Copyright 2006 by The Associated Press. All Rights Reserved.)
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