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Saturday - March 25, 2006
Houston rappers, The G.R.I.T. Boys, are set to become the stars of the first ever mobile reality series, titled "NEXXT: The Hip Hop Mobile Series."
Made possible by Mobile Streams Inc. (the leading global mobile media specialist) and The Nickels Group, "NEXXT" will feature 52 two to three minute episodes following the lives of The G.R.i.T. Boys, known individually as Poppy, Scooby, Unique and Yung Red.
The groundbreaking form of promotion will give indie artists such as The G.R.i.T. Boys an outlet to potentially connect with millions of fans -- a technology both Mobile Streams and The Nickels Group see as a way the of the future.
"By creating the 'NEXXT' series, Mobile Streams will provide a valuable platform for indie artists to gain exposure to potentially hundreds of millions of mobile phone users around the world," said Daryl "Dogman" Young, co-founder of The Nickels Group. "As a result of these direct relationships with mobile users, the indies will be able to command larger royalties from digital music sales in future deals with major labels."
"The future of mobile content is made-for-mobile content. We're thrilled to collaborate with The Nickels Group on 'NEXXT,' the first ever reality mobile series and look forward to watching the story unfold," added Simon Buckingham, CEO of Mobile Steams.
According to the show's producers, "NEXXT" will follow the Houston, Texas natives over a period of six months and explore all aspects of their lifestyles, and will include surprise guest appearances from some of the biggest stars in hip-hop, as well as emerging artists.
In addition, mobile users will be able to access exclusive "NEXXT" ringtones and wallpaper content.
The G.R.i.T. Boys are currently working with Paul Wall, as he produces, develops and promotes the group for their debut under label, Mobetta Grooves & Co.
"The G.R.i.T. Boys are a reality rap group," said Paul Wall. "They talk about real life situations, no exaggerations. They are something that the Houston rap scene really needs right now."
— Jay Casteel
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