IRVINE, Calif.--(BUSINESS WIRE)--May 22, 2006--The multi-faceted meets the multi-talented as Boost Mobile announces actor-producer-music artist Nick Cannon to star in the Boost(TM) Call Tones advertising campaign. The perfect candidate to be the face of Boost's popular ringback tones, Cannon is featured in four Boost(TM) Call Tones TV spots that debut today.

Source: Boost Mobile, LLC
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Boost(TM) Call Tones allow Boost customers to customize the sound callers hear before a call is answered with unique content to fit their mood including music, jokes or original effects that entertain waiting callers. Depending on the mood, the time of day or who's calling, Boost(TM) Call Tones give Boost customers the ability to be as versatile as Cannon, whose current projects include acting in no less than five films, releasing his second CD on Motown Universal Records, producing two television shows for Nickelodeon and MTV, and launching his own clothing line.

"Its amazing to be a part of the whole Boost Mobile commercial campaign because what Boost has created has a cultural impact," said Cannon, whose versatility shines in the series of witty TV spots as a loving grandson, ducking a crazed fan, and teasing a girlfriend with his Boost(TM) Call Tones.

Just as Boost is the first in the pay-as-you-go wireless industry to introduce ringback tones, Cannon is also pioneering as one of the youngest television writers and producers in the history of the medium.

"Both Nick and Boost are breaking new ground, moving into areas that no one else dares to go in our respective space which makes us a perfect fit," said Darryl Cobbin, chief marketing officer, Boost Mobile. "Boost customers can now deliver a tailored message to each caller before answering their call. With Boost Mobile Call tones, you can say it without saying it."

About Boost(TM) Call Tones

Boost(TM) Call Tones replace the standard ringing sound heard with unique content while the caller is waiting for the Boost customer to answer. Boost customers can browse, sample and purchase multiple selections from an initial catalog of more than 2,000 Boost(TM) Call Tones. Categories include Music by Genre, Urban Flow, Mood Rings, Film and Television, Sporting Goods and many more. To register for Boost(TM) Call Tones, customers can go to www.boostmobile.com or access via Boost Wireless Web directly from their Boost mobile phone. Boost(TM) Call Tones are available to Boost customers nationwide for a monthly fee of $1.49. Boost(TM) Call Tones purchases are $2.49 for premium selections, $1.49 for branded content and $0.99 for soundscapes or other original sounds used in place of the standard "ring ring."

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S - News), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.1 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com

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