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Orb Is Moving the Mobile Consumer From Placeshifting to "MyCasting": Financial News - Yahoo! Finance

Press ReleaseSource: Orb Networks

Orb Is Moving the Mobile Consumer From Placeshifting to "MyCasting"
Monday July 24, 12:33 pm ET

OAKLAND, CA--(MARKET WIRE)--Jul 24, 2006 -- Leading the "Media-Anywhere" trend, Orb Networks (www.orb.com) goes beyond placeshifting television to allow consumers to "MyCast(TM)" all of the digital media on their personal computer. Simply defined, MyCasting is the opposite of broadcasting, and lets consumers remotely access and watch not only their live or recorded home and Internet TV, but also their music collection, videos, photos, podcasts, and virtually any other digital content stored on their home PCs.

The award-winning Orb service provides free, instant enjoyment of all your digital media from any web-connected device, be it a mobile phone, PDA or laptop. It's simple to use: There's no hardware or additional software to purchase or load on any mobile devices; a quick download to the user's home always-on PC is all that's required to start MyCasting.

"MyCasting"  Slingbox   Sony
                                           with Orb              Location
                                                                   Free
Remote Access to  TV
   Stream live TV                             v          v          v
   Stream recorded TV                         v     DVR required    v
   Schedule TV recordings                     v
   Stream Internet TV                         v
   Schedule Internet TV recordings            v
   Access webcams                             v
Remote Access to Videos
   Stream home videos                         v
   No-upload sharing of videos from anywhere  v
   No-upload publishing of videos to webpages v
   Stream digital movies                      v
Remote Access to Photos
   View photos from anywhere                  v
   No-upload sharing of photos from anywhere  v
   No-upload publishing of photos to webpages v
   Send photos from camera phone to home PC   v
Remote Access to Music
   Stream home audio collection from anywhere v
   Stream Internet radio and podcasts         v
   Schedule Internet radio recordings         v

Why Orb MyCasting is the Trend to Watch

--  Orb is the breakaway leader in the range of mobile platforms and media
    formats supported.

--  Downloads of the free Orb application have grown more than 30% month
    over month since late 2005; 25% of Orb website visitors download the app.

--  Mobile usage of Orb MyCasting has increased 40% worldwide since
    January 2006.

--  Worldwide, 24% of Orb users are on mobile devices, versus laptops or
    remote PCs.  In the EU and Korea, where mobile is both the norm and of
    higher quality than the US, on average 40% of MyCasting is done on mobile
    devices.

--  Average Orb video usage is 10 times that of the industry average, and
    about 3 times that of YouTube users; Active users average 45 minutes per
    day MyCasting, with an average session length of 16 minutes.

--  Aided by services like Orb MyCasting, which allow consumers to create
    their own media servers, ABI Research forecasts the media server PC
    category to exceed $44 billion by 2011.

If You've Got a Story in the Works, Consider This

Orb Networks' Increasing Industry Presence

--  AMD chose Orb as the foundation technology for AMD's new Live!
    Entertainment PC platform which hit shelves last month. AMD Live! On Demand
    powered by Orb Networks allows the streaming of content, both around and
    outside owners' homes.

--  Vodafone Germany is using Orb software in a D2 test that allows 3G
    customers to access photos and music and to watch TV captured on their PC
    and transmitted across the cellular network.

--  Hauppauge Computer Works, the world leader in computer-based TV
    receivers, bundled Orb with its WinTV Personal Video Recorder products in
    Europe in time for the World Cup. Orb saw an 8-10 fold increase in TV
    streaming usage during World Cup's biggest matches; Hauppauge plans a fall
    launch of the bundle in the US.

--  Creative Labs ships Orb bundled with several of its PC webcams.

--  Embarq (formerly Sprint Local) chose Orb for the technology behind its
    Personal Media Link service.

What's Being Said About Orb

PC MAGAZINE, July 13, 2006: ... companies like Orb Networks... which allow consumers to create their own media access servers to view content remotely over the Internet, would likely benefit, and not wilt, under the rise of the media server market.

OMMA, July 2006: Orb is our pick for the media-anywhere application to watch. Although Verizon, Sling Media, and Motorola are mostly trying to charge customers for the media-anywhere experience, Orb is letting users access it for free to create traffic and impressions online.

ABI RESEARCH, May 2006: What will take [placeshifting] technology to the next level of user adoption will be its incorporation into devices such as set top boxes, mobile operators offering placeshifting services, and large PC vendors offering placeshifting as an application on their digital media PC SKUs. With recent developments from the two leaders in this space -- Sling Media and Orb Networks -- it appears that this next step may be close at hand.

JUPITER RESEARCH: Actually it's a pretty killer app in general. I spent some more time using it and the more I use it, the more I like it. Driving to the mall, I set up a playlist of podcasts from my PC and let it play over the Audiovox SMT-5600, through the stereo. Not a glitch. It just played through, like it was supposed to.

Orb Networks Awards

--  PC World Magazine: 2005 World Class Award for Streaming Media - "This
    clever service streams music, video, and image files from your desktop to
    phones, PDAs, and notebooks."

--  Red Herring: Top 100 Finalist Innovative Private Companies

--  C|Net: CES 2005 Next Big Thing Winner

--  Laptop Magazine: Editors' Choice Award - "Even more impressive, if
    your home PC has a TV tuner, you can watch live television on your portable
    device. That means that even if you're in Toronto, you can watch a live
    newscast from back home in Atlanta."

Orb demonstrations, briefings and interviews available.

Want to give MyCasting a try? Give us a call.


Contact:
     MEDIA CONTACT:
     Bill Byrne
     (619) 564-4203
     http://www.orb.com
      

Source: Orb Networks


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