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Cingular Asks America to Sound Off and Music Group 30 Seconds to Mars Wins!: Financial News - Yahoo! Finance

Press ReleaseSource: Cingular Wireless

Cingular Asks America to Sound Off and Music Group 30 Seconds to Mars Wins!
Wednesday September 6, 10:41 am ET
Los Angeles Rock Band Garners Most Votes in Cingular Wireless and Conde Nast Media Group Sponsored Battle
Band to Play Atop Radio City Music Hall Marquee at The Third Annual Fashion Rocks(TM) Concert on September 7, 2006

NEW YORK, Sept. 6 /PRNewswire/ -- After weeks of voting by Cingular customers, Virgin Records' 30 Seconds to Mars has garnered the most votes in the Cingular Wireless and Conde Nast Media Group's Want You To Sound Off contest. The group will play atop the marquee at Radio City Music Hall on Thursday, September 7 at 6:30 pm ET at the third annual Fashion Rocks(TM) concert in New York.

For the past six weeks, six bands -- 30 Seconds to Mars, Angels and Airwaves, Blue October, Ima Robot, The Pink Spiders and The Red Jumpsuit Apparatus -- have been competing to land the coveted spot of performing on the legendary Radio City Music Hall marquee, live, at Fashion Rocks(TM). Fans who have been viewing exclusive interviews and video diaries from many of the bands online at cingularsource.com or via Cingular's 3G video service, have been casting their votes via text message short codes on their wireless phones, resulting in a win for 30 Seconds to Mars.

"The Cingular-Conde Nast "Sound Off" contest demonstrates the power of texting and its relevance in young people's lives," said John Burbank, vice president of marketing for Cingular Wireless. "Thanks to thousands of Cingular customers who chose to 'sound off' via text messaging, 30 Seconds to Mars will be performing at one of the hottest concerts of the year. And, through our partnership with Conde Nast Media Group, we are able to offer our customers a front row seat, so to speak, to many of the happenings at the (TM)concert via their wireless phones."

Mark McGrath of Sugar Ray will kick off the performance at 6:30 p.m. after which 30 Seconds to Mars will play a short set. The marquee is located on Avenue of the Americas, between 50th and 51st Streets. Fans will be able to watch the concert for free, online at blueroom.att.com beginning September 9. Shortly thereafter, Cingular 3G customers will be able to watch exclusive video excerpts of the show from their mobile phone.

In the second voter driven competition Virgin Records' 30 Seconds To Mars won this week, the first being the MTV2 Award for "The Kill" at the 2006 MTV VMAs, the band will perform atop the marquee at Radio City Music Hall as the winner of the Cingular Sound Off contest. 30STM released the certified gold record A Beautiful Lie on August 30, 2005 to critical acclaim. Alternative Press said, "... they just might be rock's best-kept secret." "The Kill," which is the second single from their album, has become a top three hit at Modern Rock Radio while the video has just won the MTV2 Award at the VMAs after being nominated for two -- "Best Rock Video" and the MTV2 Award. Continuing to tour through the end of 2006, they recently completed their first ever headlining tour which sold out across the country; they also played Bamboozle, Lollapalooza, and this summer's Warped Tour. They will soon announce a big Fall tour and play Bamboozle West as well as KROQ's Inland Invasion. For more information visit www.30secondstomars.com.

Cingular will offer its customers exclusive content from the live performances, as well as backstage and red carpet activities from the star- studded concert. Cingular also will offer selected ringtones, wallpaper and graphics from Fashion Rocks performances, including Elton John, Beyonce, Jay- Z, Tim McGraw, Faith Hill, Bon Jovi, Christina Aguilera, Jamie Foxx, The Black Eyed Peas, Rhianna, Pussycat Dolls, Kanye West, Scissor Sisters and others.

Additionally, fashion expert Robert Verdi will host a red carpet pre-show and conduct backstage interviews, which will be available to Cingular Video subscribers within days after the concert. Cingular Video is Cingular's on- demand streaming video service that delivers fast, personalized access to high-quality video clips on consumers' 3G phones.

    How To Access Fashion Rocks
    Cingular customers can access Fashion Rocks content from their wireless
    handsets in three simple steps:
    1) Choose the MEdia Net option on your phone's main menu
    2) Click on Entertainment
    3) Click on Fashion

    Cingular Video subscribers can access Fashion Rocks video content from
    their wireless handsets with three simple steps as well:
    1) Choose the Cingular Video option on your phone's main menu
    2) Click on Entertainment
    3) Click on Fashion

    Pricing

To access Cingular Video content, consumers need to purchase a 3G phone and sign up for the $19.99 MEdia Net Unlimited package. For more information on this package or other MEdia Bundles for additional cost savings when using other Cingular devices, check out www.cingular.com/media.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 57.3 million customers. Cingular, a joint venture between AT&T Inc. (NYSE: T - News) and BellSouth Corporation (NYSE: BLS - News), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover®, the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com .

The Conde Nast Media Group, a unit of Conde Nast Publications, includes corporate sales, marketing, interactive and direct sales efforts for all of Conde Nast's consumer magazines and websites. The Conde Nast Media Group is recognized as an industry leader for its creation and execution of large- scale, integrated-multiplatform advertising programs and events.



Source: Cingular Wireless


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