Top Digger Freaks Out, Leaves
Andrew Goodman
Expert Author
Published: 2006-09-07
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As I mentioned recently, the output pattern on many community-built content sites and recommendation engines appears to skew heavily towards a cadre of obssessive contributors.
Via Threadwatch, I learned that Digg revamped its algorithm so it doesn't skew towards the 'take' of top Diggers.
Next thing you know, the #1 Digger goes ballistic and insults the founder of the company.
You give your heart and soul to something someone else profits from - it leads to heartache. Moral? Maybe, don't get "married" to something like a social bookmarking site. Moral 2: incentives still matter, as varied and non-pecuniary as they may be in some cases. Moral 3: some people's incentives for obsessively contributing to something for "free" are not honorable -- hence, Digg's algorithmic shift, no doubt.
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About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
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